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  • Services
  • Case Studies
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Cases Studies

Applying AI on Video Library for Personalization for a major OTT platform in India

  • Develop “Personas” based on user profiles (browsing, watching history etc.) and generate a “Word Cloud”  
  • Use this Word Cloud as a “Metadata” for the thumbnails/frames that needs to be generated
  • Auto generate multiple “Thumbnails/Frames” using a script
  • Auto “Tagging” generated frames using deep learning models
  • “Rank” them based on variance % as per the tag description with the metadata input

Customer Engagement from Chatbot Conversations for a leading chain of private hospitals in India

  • Integrate all conversations into an issue/discussion tracking tool. 
  • Categorize them as leads and pass to the helpdesk team for outbound calls.
  • Monitor for the pending and closed issues on a daily basis
  • Monitor how the team is following up each lead and converting these leads as qualified leads/customers who need services
  • KPI to measure (in 1 Qtr go live) - % conversations to conversion (C2C)

Automate SEO and Website performance reports for a leading cancer center in the US

  • Scoring of keyword searches vis-à-vis google trends
  • Auto generate performance metrics for pages that included visits, page views, click-through rate, impressions, page rank
  • Auto tracked conversion and other key performance indicators such as Ask a Question submissions, online appointment requests, donations, etc.
  • Compare content performance against other industry competitors and provide keyword gap analysis

Contracts Data Mining for a consulting firm in Procure to Pay (P2P) and Process Optimization Services

  • Our solution facilitate the Contract-Invoice Reconciliation and hence avoid revenue leakage (if any) due to consideration of wrong contract information such as price, validity period etc. 
  • Identify outliers in the P2P as well as O2C process. We call it a 4P matching process for audits i.e. Contracts (extracted insights), POs, Invoices and GRNs/Material Receipts. 
  • Help in the data extraction by proprietary from contract documents using commercially OCRs
  • Automate the process of reconciliation of Invoices & Contracts 

CRM Data Analytics for a European major in courier, package delivery and express mail service

  • Transforms action on Opportunities from ‘Reactive’ to ‘Proactive’ with continuous evaluation of available information at both Internal & External data sets
  • Metrics & Graphs showing variation in Lead Score, probability of Win based on multiple statistical models on top of CRM data
  • Dashboard showing Prescriptive Actions to be taken by all units in an organization to increase probability of Win for influencing Buyer’s Decision Maker 
  • AI based solution which trains itself with available over the period of time and hence become truly ‘Prescriptive’ Solution

Profiling of customers behavior from reward points usage for a multinational bank in India

  • Helping bank’s customers to utilize reward points in real-time, allocate against their preferred merchant sites and help the bank to provide them more benefits aligned to their preferred purchase history
  • Assist banking customers to view their existing reward points in mobile app and decide partner sites for redemption, allocate/ transfer their reward points to partner sites as well to other card holders of the same bank in their family/friends' network, helping the bank to monitor as well as predict customer behavior based on reward point transactions.

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